The story of New Zealand’s top drawer sock.
The Lamington™ journey began back in 2005 as a kids’ t-shirt brand! But fed up with baby socks that were too short and wouldn’t stay up or stay on, Sarah embarked on a mission to find the perfect sock for her daughters.
It proved to be a fruitless search. Sarah soon realised that Kiwi parents lacked a practical, comfortable, well-made alternative to the cheaper bulk buy socks. And so she took matters into her own hands.
In 2008 she added a sock line to supplement her t-shirts during the winter months. Demand for the socks very quickly revealed Sarah wasn’t alone in her search, so she ceased production of the t-shirts to focus on her Lamington™ socks.
Today, Lamington is a very busy venture! Sarah and her small team are responsible for virtually every aspect of the business, from designing the socks to responding to customer enquiries and overseeing production and distribution to nearly 300 stockists throughout New Zealand and around the world.
But after all these years the mission remains the same – create quality merino socks right here in New Zealand.
At So Beau Baby our mission is to provide unique clothing for babies, toddlers and children under 6. One of the favourite parts of our job is sourcing the best fashion trends for kids and classic design pieces from around the world. We love to support boutique brands – they often provide something a little different, something special that you can’t find anywhere else. It is often these designers that set the trends for kids fashion and make the cute, the funky and the beautiful . We work with brands that do not mass-produce their children’s clothes and favour labels that ensure clothes are produced/manufactured ethically, many of the baby and toddler clothes you will find in our boutique are handmade using organic materials. Welcome to So Beau Baby – the classic and the cool for children 0-6yrs.