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Our Story

Meet the owner

Hi, I’m Tina, the owner of So Beau Baby.

After three years as a stay at home mum to three little ones, and with a background in commercial interiors and project management, I decided a change in career direction was needed – so here I am now as the owner of So Beau Baby!

I am super proud to be supporting, sourcing and stocking beautiful brands created by like-minded people, and I hope to continue bringing you the very best in ethical, eco-friendly and fun children’s (and parents’) products from NZ and around the globe!

A little bit about us..

The three rulers of our little busting-at-the-seams 30’s bungalow are Tess, our 6 year old artistic and dramatic negotiator, Harry, our 3 year old comedian with the best banter, and Finn, our cool and cruisy 2 year old who is going to eat us out of house and home.

Pre-kids we loved intrepid travel, overnight hikes, music, running events and good food, wine and coffee. These days we enjoy intrepid parenting and sleep deprivation. But still all of the coffee. And all of the wine. Definitely all of the coffee. And all of the wine.

I am CEO, COO, Creative Director, order packer, cleaner, the juggling and sometimes struggling Mum! He is the behind-the-scenes husband – CFO, Chief spreadsheet doer, and keeping my purchasing of the super awesome products for So Beau Baby in line – or at least trying to! But let’s face it, I still make the final decision, because happy wife happy life amiright?

Happy shopping, and if you’re in the neighborhood – pop by the store and say Hi! xx

Tina Nelson owner of So Beau Baby