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Meet The Maker – Bandy Button

Meet the maker and creator of Bandy Button Jessica Ben- Ami. Jessica has kindly answered some questions for us to get more of an insight into her brand. Bandy Button is NEW to our So Beau Baby stores, so have a read and get to know our latest brand. Thank you so much Jessica

How did you come about naming your brand?
The name of the brand is a transformation of the word belly-button, which is the indefectible link between the mother and her child.

What was the inspiration behind starting Bandy Button?
Undoubtedly my 2 daughters Joey (7 years) that can be seen in all the campaigns Bandy Button and April (4 years).

Who is an inspiration to you?
I love everything that is retro, old posters, old movies, I like to find these atmospheres in my collections.

Describe Bandy Buttons style in 3 words?
Cool – retro – comfortable>

Do you have an all time favourite product?
I love sweats! , My daughters have of all kinds, loose, short, sleeveless, sweatshirts, etc ….

What’s your favourite part about your job?
I have 2: I love the moment when I do my research of images, atmospheres, colors, shapes, just before starting to draw of a new collection, and I also like the moment when I see My first prototypes. The link from drawing to truth is always moving for me.


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How much time do you spend on social media in a day?
I am not on Facebook, but I am very often on Instagram, I have 5 minutes I go, it is my space relaxation.

Do you have any advice on starting your own business?
I really deal only with the creation part, for all that is complicated, like transport, society, etc … it is my husband Eyal who is the head. So the advice I can give is to be well surrounded and each one to do the tasks we can do.

What’s your biggest lesson you have learnt from starting your own business?
Not to go too fast, to do things little by little. This is what we do for our collections. We started with the SS 17 collection which had only 19 models, there we are at the ss18 collection where we have 33 models, we are increasing as we go.

What do you have planned for the future of Bandy Button?
I did not expect anything, except to try to be present for a long time. And also to make collabarate with brands that I like. I can for example tell you that for the collection ss18, there will be a collab with the brand Moses

SHOP Bandy Button at So Beau Baby Here

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