Hi, I’m Becks the ‘mothership’ and founder of So Beau Baby. Having moved to NZ from the UK at the end of 2013 I decided a bit of a career overhaul was needed and this was the perfect time to do it. So with a passion for fashion and little people So Beau Baby was born. My mission, to bring our lovely customers only the best designers in children’s fashion and decor from around the world, brands whose focus is on quality, style and also ethical production. I’m continually on the hunt for the next ‘hot’ brand or trend that I know our customers will love (yes I love my job!).
As a working mum I know first hand how hard it is juggling parenthood with running a business and making your mark on the world as a woman and not just a mum. I can’t begin to tell you how many tears have been shed, blood and sweat that has been poured, guilt and fear that has been felt whilst creating and running SBB and this is why I am proud and honoured to support and stock so many brands created by like-minded women and mums making their ‘mark’ and doing it with style!
This was our first store! A little boutique in the heart of Devonport, Auckland
One of our dreams was to open up a store and, after being an online-only business for nearly 2 years, we finally opened our doors in December 2015.
ORAKEI BAY VILLAGE
When we saw the space in November 2016 we had to have it – even if we weren’t really ready financially or mentally!
Orakei Bay Village in Remuera, Auckland is a collection of amazing stores, cafe’s and restaurants set in what was a derelict Gin distillery.
We’re really excited to be part of this new development and our doors officially opened in mid-February 2017