Hi, I’m Becks the ‘mothership’ and founder of So Beau Baby.  Having moved to NZ from the UK at the end of 2013 I decided a bit of a career overhaul was needed and this was the perfect time to do it. So with a passion for fashion and little people So Beau Baby was born.  My mission, to bring our lovely customers only the best designers in children’s fashion and decor from around the world, brands whose focus is on quality, style and also ethical production.  I’m continually on the hunt for the next ‘hot’ brand or trend that I know our customers will love (yes I love my job!).

As a working mum I know first hand how hard it is juggling parenthood with running a business and making your mark on the world as a woman and not just a mum. I can’t begin to tell you how many tears have been shed, blood and sweat that has been poured, guilt and fear that has been felt whilst creating and running SBB and this is why I am proud and honoured to support and stock so many brands created by like-minded women and mums making their ‘mark’ and doing it with style!

Rebecca Bradley - So Beau Baby



This was our first store! A little boutique in the heart of Devonport, Auckland

One of our dreams was to open up a store and, after being an online-only business for nearly 2 years, we finally opened our doors in December 2015.


When we saw the space in November 2016 we had to have it – even if we weren’t really ready financially or mentally!

Orakei Bay Village in Remuera, Auckland is a collection of amazing stores, cafe’s and restaurants set in what was a derelict Gin distillery.

We’re really excited to be part of this new development and our doors officially opened in mid-February 2017

Orakei Bay Village - So Beau Baby

Meet the Rest of the Team

Freya at So Beau Baby

Store Team

‘Born in Waiheke, and raised in Hong Kong, Freya returned to New Zealand for her high school education and is now half way through her bachelor of Social Work at Auckland University. Having years of experience in childcare including overseas au-pairing and relief care in daycares and preschools, and with her role as lead volunteer and donation coordinator for Littlemore (a charity which provides children less fortunate with life’s necessities). Freya is proudly a part of a family dedicated to community well-being, and understands the importance of travel, education, and family. She has dreams of travelling to and exploring as much of the world as she can, and eventually having a family of her own.”

Tess at So Beau Baby

Store TEAM

Mum of two to Leo & new baby Summer. Tess is Instagram and baby clothing obsessed, surviving each day from coffee to coffee!. You’ll find her in our Devonport store on Saturdays and you can follow Tess on instagram at @littlelifestylenz

Cailin at So Beau Baby

Store TEAM

Cailin has been with us from the opening of our first store in Devonport. Having moved from South Africa to the beautiful New Zealand at 2 years old, she considers herself a true Kiwi – she loves the sun, the beach and is always up for a plate of food straight from the BBQ! She is passionate about people, mental & physical health, and is currently a Fitness Coach with Fuse Fit. Having previously worked for a big Children’s retail brand for a number of years, Cailin has a genuine love for customer service and providing people with the most value possible. She hopes to one day be a strong voice for women, have her own family, and keep growing in her love for people